文化教育
王旭霞(6501040258) 发表于 2007-08-26 13:09:46
地址:http://acad.cersp.com/article/1685259.dhtml
 

请基于以下新闻设计一次课外跨文化教育活动。

McDonald's clown expelled from N.B. schools

McDonald's clown expelled from N.B. schools

Toronto Star

Nov. 20, 2006. 12:01 PM

FREDERICTON (CP) — New Brunswick's Education Department has given the

boot to the corporate clown in the big red shoes.

Education officials say Ronald McDonald, the clown mascot for fast-food giant

McDonald's, sends contradictory and confusing messages during his appearances in elementary schools to promote fitness and healthy eating.

The department has sent a memo to all school districts advising them that the McDonald's clown is inconsistent with the fitness goals and objectives of the province's school system.

Premier Shawn Graham, a former gym teacher, is promising to beef up physical education programs in schools in an effort to curb the growing problem of childhood obesity.

Teaching activity:

Activity 1:Lead-in

          1.T:Today's topic on "McDonald's clown expelled from N.B school" is right or wrong ? I want to get your   general  impressions. What do you think of  this event?

          S1:...

          S2:...

          S3:...

         2.Do you like eating such kind of fast food? Why or why not?

           3.What kind of food are they?

Activity 2: Introduction

         Due to the controversy over fast food, critics have likened McDonald to Joe Camel, the former mascot of Camel cigarettes . Since August 2003, McDonald has been officially recognized as the "Chief Happiness Officer" of the McDonald's Corporation. Ronald McDonald is a clown who is the primary mascot of the McDonald's fast-food restaurant chain. According to the book Fast Food Nation (2001), 96% of school children in the United States can identify Ronald McDonald, making him the United States' most recognized fast food advertising icon. Only Santa Claus was more commonly recognized. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mr Shoe, Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids. The McDonald's Corporation has also characterized Ronald McDonald as being able to speak 9,365 different languages including Mandarin, Dutch, Tagalog, and Hindi.

         1.Whenever you are, or wherever you are, there are dozens, or possibly hundreds, of actors retained by McDonald's to appear as Ronald McDonald in restaurants and events. It is assumed, however, that the company uses only one actor at a time to play the character in national television commercials.

        2.Talk about its advantages and disadvantages .

Activity 4: Interaction between teacther and students

Activity 5: Assessment and summary

         The best way to make sure that we will feel and look fine is to develop healthy eating habits.Only in that way will we be ready foe the challenges and opportunities in life.

Activity 6: Writing

         Write a passage about fast food.

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